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Sitecore Symposium 2017
October 16-19 | Las Vegas

RDA is a proud sponsor
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RDA Success Story

Tuesday, October 17 | 11:45 am - 12:30 pm


Session: Revamped commerce platform accelerates marketing

Presenters: RDA Director Andrew Crowder and Jamie Saunders, Senior Marketing Communications Manager - Neenah Paper and Neenah Packaging

Session Description: Neenah, a premium paper and packaging manufacturer, consolidated its various brands and e-commerce sites onto Sitecore Commerce. In this session, they’ll share how the move enabled them to create a better customer experience while improving efficiencies of their internal processes, helping their marketing department rapidly launch new sites, run tailored promotions, and control everything from one simple platform.

Read more about RDA’s Success Story with Neenah

Meet Up:

Meet-up at the RDA booth for a post-event Q&A with the session presenters. Presenters Andrew Crowder and Jamie Saunders will be at RDA’s booth #212 from 2:30 p.m. - 3:15 p.m.

“Consumers are in control. Armed with information, experience, and mobile devices they have been trained to expect a personalized shopping experience. The rapid adoption of new technology, has led to this expectation from all brands, irrespective of B2B or B2C channels.”

• Chad Solomonson, Director of Digital Marketing Strategy, RDA Corporation

How healthy is your digital marketing plan?

If it is not keeping pace with rapidly changing behaviors or giving you results, RDA offer the right Rx.

Digital Marketing Health Check

Stop by booth #212 to meet with Chad Solomonson and get your RDA Reese Dog.


Connected Commerce

The RDA team helps leading brands create customer experiences that drive revenue.

Mobile phones have blurred the lines between physical and online; the distinction for consumers is irrelevant. Retailers need a platform that merges the two into a cohesive system. RDA calls that connected commerce.

Learn more: Why customer experience is driving connected commerce

Connected Commerce makes it easy for customers to buy from you and create a lower cost of sales. Three tips for a successful connected commerce experience:

  1. Make it easy for the customer to find and buy your products.

  2. Free up your Sales Team to cover your top customers.

  3. Make it easier to measure your progress against your goals.

RDA has three product partners to help retail brands outpace the competition.

  • Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software integrated with B2C commerce.
  • InsiteCommerce is a flexible eCommerce platform architected for B2B manufacturers and distributors.
  • Ucommerce is a .NET based e-commerce platform, developed for Umbraco and Sitecore.

We collaborate closely to understand your business, ask the right questions, and design and implement functional, integrated technology solutions that enhance the customer experience and drive revenue and margin growth.