Agile Digital Marketing

What We Do BI

High revenue-growth companies are companies that are focused on the customer. Today, that requires a digital marketing strategy that aligns technology solutions with your marketing goals.

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Digital Road Map Development

Now more than ever, the marketing department is expected to show quantifiable return on investment. A solid digital roadmap can effectively drive both short- and long-term objectives with a high degree of confidence in the achievement of real results.

Our digital road maps break down the barriers between strategy and execution. We help transform your marketing strategies into actionable initiatives and campaigns that leverage your key technology investments and align them with your business objectives.

  • Benchmark your existing marketing and technical capabilities
  • Identify strengths and weaknesses in your existing capabilities
  • Develop clear ROI expectations across marketing, sales, eCommerce and service
  • Enhance, connect and measure strategic themes in alignment with customer journey mapping
  • Bring existing infrastructure and data investments into alignment and leverage them to your greatest advantage
  • Begin your journey with our Digital Marketing Health Check to help you align in the digital landscape, develop a clear roadmap with actionable initiatives, and identify quick wins for results and growth.




Agile Marketing Support Services

RDA has been delivering successful enterprise projects for nearly three decades using principles of Agile development. Naturally, we apply the same Agile methodology to delivering highly effective and measurable marketing services.

As an extension of your own marketing team, our Agile marketers will identify and prioritize high-impact activities while delivering key customer-centric outcomes.

  • Support quick wins over big campaigns
  • Connect marketing activities to business objectives
  • Deliver real-time customer insights for informed decision making


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Measurement and Optimization

Marketing optimization is a continuous process that evolves with new marketing channels and technologies. We help you focus on the metrics that matter, and optimization strategies that produce the best results based on the current landscape.

  • Get metrics that accurately assess the customer experience
  • Optimize all marketing channels for relevance to target audiences
  • Evaluate personalization testing quickly and easily  


Strategy and planning is the first step toward winning in the customer economy. Get in touch to learn more on how RDA can help.


Customer Portfolios


  • Tourism

Partners


  • Microsoft
  • Tableau
  • Avendi
  • Sitecore
  • sessionM
  • ThunderHead