Marketing Technology CMS

To be successful in the customer economy, companies must have a deep understanding of buyers and their behaviors across all channels. We have the tools and expertise to leverage the information available to you for more effective marketing and greater return on your investment.

Marketing TechA1

Responsive Website Design: Desktop / Tablet / Mobile

Responsive sites adapt digital content on the fly to best suit the user’s screen—no matter what its size. With more and more people working remotely and accessing content on the go, responsive site design is a critical part of delivering an optimum user experience, no matter how customers choose to connect.


Marketing TechA2

CMS Implementation: Sitecore / Umbraco

Content management is integral to a modern digital marketing program, and it’s a big part of the experience marketing process. By the time you’ve landed here, however, you probably already understand this concept and may be applying it on some level within your organization.

A robust content management system (CMS) puts control of content deployment where it should be: squarely in the hands of your marketing team. And when your CMS is integrated with your CRM, ERP, and eCommerce systems, you can develop and distribute the more relevant, effective and personalized content customers are coming to expect.

We can:

  • Evaluate and select the right CMS for you—from fundamental to feature rich
  • Implement Sitecore to support your responsive design
  • Implement Sitecore components to support your email campaign and printing needs
  • Implement Sitecore to support personas and personalization
  • Implement A/B and N-Variant testing
  • Migrate existing content
  • Train your marketing and IT teams to succeed with new tools in place


Agile 2

Campaign Execution: Personas / Personalization

Imagine all of your customer data in one place, where you can view and measure every interaction, and gain insight into customer behavior. You can spot similarities among buyers and identify trends, equipping you to develop new personas and target your messaging in more meaningful and effective ways.

Backed by Sitecore, our experience marketing approach encompasses all customer touch points. Whether you’re delivering an experience via web, email, mobile app, social media, print, or e-commerce, you can manage your presence in one place.

We’ll guide you through:

  • Persona development
  • Buyer journey analysis
  • Implementation and management of customer listening systems
  • Personalization and engagement automation
  • Next-best-offer predictive analytics
  • Loyalty and reward programs
  • Measurement against KPIs


Let’s talk about how marketing technology can deliver connected experiences for your customers and revenue for your company.


Customer Portfolios


  • Neenah
  • Tessco
  • EmbryRiddle
  • Five Guys
  • ACLI
  • NBCOT

Partners


  • Microsoft
  • Avendi
  • Sitecore
  • Insite
  • Coveo