On Our Radar

On Our Radar

We’re always on the lookout for articles, ideas and events that feed our insatiable appetite for new information, and help make our clients successful. If it’s on our radar, you’ll find it here.


Non-Mobile Optimized Websites Lose Online Customers

Tom Cole, CEO at RDA comments on an article from Business 2 Community – It's time to put on your customers’ shoes and try to buy your products with a mobile device. Google data shows 82% of mobile users buy products with their devices. Sometimes a responsive website, or sometimes an app is right - the judge is the experience of your customer.”

 Mobile optimized web sites are essential to succeeding as an online brand. [...]

A Study Of 46,000 Shoppers Shows That Omnichannel Retailing Works

Marty Benshoff, Account Executive at RDA comments on an article from Harvard Business Review - “Wow! The study in this article clearly shows the increased value of a shopper who uses multiple channels versus a single-channel customer.  This is a must read and will make you think about the importance of having a coordinated omnichannel approach to your customers."

Traditional retailers are feeling the heat. [...]

2017: Time To Get Serious About Customer Experience?

Tom Cole, CEO at RDA comments on an article from American Marketing Association - Our Partner Thunderhead has it right - 2017 is the year to understand how your customers really decide if they want to buy from you!”

As marketers fix their focus on building relationships with customers, customer experience will be back in center stage in 2017 — and for brands to stand out they’ll need better tools and insight than ever before. [...]

Don’t Forget The Basics In Digital Transformation

Betsy Silver, Business Development Director at RDA comments on an article from MITSloan Mgmt Review - Three critical factors that can make or break your digital transformation: make sure you have a solid business justification for the effort; make sure you have executive management buy-in; make sure you provide appropriate training and guidance to the staff to drive adoption.”

Why do managers so often lose sight of the basics with respect to digital business? [...]

Build A Strong Work Culture With Big Data

David Freeman, Account Executive at RDA shares his thoughts on an article from CTOvision - “This article is a reminder of the need to harness the wealth of internal data that businesses have in order to make sound decisions.

When you think of Big Data, you think of companies leveraging analytics to predict consumer interests, habits, and buying histories in order to improve the way they market their products or services. However, Big Data isn’t only used externally – it can be used internally. [...]

Digital Commerce Directly Impacts Customer Loyalty, Customer Engagement

Tom Cole, CEO at RDA shares his thoughts on an article from Loyalty360  - “The survey data from Gartner does a nice job of communicating the shifting role of the CMO and the digital tools that allow the CMO to take a leadership role driving e-commerce transactions and increases in sales and customer engagement.

 Digital commerce is on the rise once again, according to a new Gartner survey of marketing executives, and its importance lies, in part, in its ability to directly impact and drive customer loyalty and customer engagement. [...]

How Location-Based Marketing Will Evolve In 2017

Marty Benshoff, Account Executive at RDA shares his thoughts on an article from AdWeek - Consumers are accelerating their use of mobile, and location information will likely play a key role in providing that “brand winning” experience.  Done correctly, it can delight a consumer!”

Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016. [...]

Cloud-native Applications

David Freeman, Account Executive at RDA comments on an article from ZDNet - “A reminder that the true power of the cloud is harnessed when applications are architected to take advantage of Platform as a Service (Paas) capabilities.”

Time was when applications lived on-prem, running on wholly-owned infrastructure and maintained - at some cost - by IT staff. Updates came few and far between because of the time and cost of testing. [...]

Retail Loyalty Programs Key To Competitive Advantage

Tom Cole, CEO at RDA shares his thoughts on an article from Appliance Retailer - “A key take away - your mobile and web customer experiences must be tied and reward your customers for buying how they want to buy.” 

For retailers, differentiating their brand in a crowded space is not only critical but also more difficult than ever. This is because consumers have more shopping choices at their disposal, whether shopping at a specialty retailer or mass merchandiser, on from a computer or mobile device. [...]

How Mobile And Big Data Are Changing Retail Marketing

Marty Benshoff, Account Executive at RDA shares his thoughts on an article from National Retail Federation -Interesting read explaining why mobile will soon be the primary revenue channel for e-commerce.”

For many retailers, mobile has shifted from a long-term consideration to the driving force for growth, delivering new customers and revenues — right now. [...]

2017 Predictions For Mobile Marketing And Loyalty Trends

Tom Cole, CEO at RDA comments on an article from AdWeek - “2017 is the year the building blocks can be assembled so you can drive revenue through a meaningful relationship with your customers and measure the ROI from your efforts.”

Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017.

According to eMarketer, the majority of U.S. [...]

Why You Aren't Selling More Online (and how to fix it)

Betsy Silver, Business Development Director at RDA comments on an article from the WBJ - “Two important factors when transforming to the world of content marketing are to make sure you provide the right content to each of your target audiences, and include a Call to Action (CTA) appropriate to the level of trust you have built with that audience."

It remains an elusive element in the online sales and marketing efforts of so many professionals I talk to and observe each week. [...]

Balancing Personalization In Retail - Retail Merchandiser

Marty Benshoff, Account Executive at RDA comments on an article from Retail Merchandiser - “We keep reading  that the brand is now defined by the experience your customers have.  If so, Retailers have to get personalization done correctly.  This article backs that up and gives some interesting insights.”

Frequent Amazon shoppers are familiar with the row of recommended items based on their search history or purchase history. [...]

The Future Of Pipeline Marketing: Trends Marketers Need To Watch For

Tom Cole, CEO at RDA shares his thoughts on a recent article from Business 2 Community - “If you'd like to get a feeling for where you fit in versus your peers when it comes to thinking about Digital Marketing this article has some good comparative information.”

2016 has been a year of technological innovation and adoption in the B2B marketing world. [...]

Plan Hybrid IT Like You Would Plan Your Family Vacation

A Business Development Director at RDA shares his thoughts on an article from Data Center Knowledge - Planning family vacations is a good analogy to deciding on the appropriate on premise, hosted/cloud or hybrid infrastructure solution.”

Whether we are talking about technology or travel, one thing is clear: It’s 2016, and we want things to be efficient, safe and flawless. We plan our vacations around these requirements, why not plan our IT infrastructure the same way? [...]

How To Use Apps To Make Customers More Loyal

Marty Benshoff, Account Executive at RDA comments on a recent article from Social Barrel - “Great information on how brands use mobile apps to drive customer loyalty and bring in new customers.”

Loyal customers are vital for the survival of a business. Customers who keep returning not only provide the revenues a business needs to keep lights on and computers running, but they are often the ones driving in new customers through excited word-of-mouth. [...]

Welcome To The World Of Connected Creativity

Tom Cole, CEO at RDA comments on a recent article from MediaPost – “To all of our Marketing Department clients and Marketing Agency friends - Connected Creativity benefits you and your clients. RDA is your partner to tie the systems together and prepare the data for you, so you both can benefit from closed loop marketing programs. Helping you is what we do!”

There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity. [...]

The Collaboration Community's Big Dirty Productivity Secret

Betsy Silver, Business Development Director at RDA comments on a recent article from CMS Wire – “Investments in IT to boost productivity must go hand in hand with shifts in the organizational culture to achieve ROI expectations.”

Central to the business case for any intranet or enterprise social tool is the promise of productivity.

Making information easier to find and streamlining tasks can, the sales patter goes, release thousands of hours of staff time to be used more effectively. [...]

Use Of Retail Apps On The Rise As Brand Loyalty Increases

Marty Benshoff, Account Executive at RDA shares his thoughts on a recent article from Loyalty360  - “Good article on how mobile is exploding, increasing the basket size, and enhancing the in-store experience.”

According to a new white paper from App Annie titled, “The Growth of Retail Apps: What Retailers Can Learn from Top Apps,” mobile disruption to retail is no longer a distant threat. It’s arrived. Many retailers are now omnichannel and experiencing the benefits mobile can bring to their existing businesses. [...]

Forrester B-to-B Marketing Predictions: Customer Focus To Sharpen

Tom Cole, CEO at RDA comments on an article from Adage.com - “Forrester thinks this is the year for B2B marketing and sales to focus on targeted accounts. They cite integrating your digital tools (i.e CMS, CRM, and eCommerce) as the enabler to providing your customers with a personal experience before-during-after the sale. We all agree, loyal happy customers buy more.”

Will 2017 be the year that business-to-business marketers finally get serious about so-called account-based marketing? [...]

Microsoft Expands Its SharePoint Hybrid Vision

A Business Development Director at RDA comments on an article from CMS Wire – “SharePoint 2016 and Office 365 drive toward co-existence, spanning cloud and on-premises, allowing businesses to leverage the features and functionalities which best meet the needs of their constituents.”

The year and a half between the inaugural Microsoft Ignite conference in 2015 and Ignite 2016 shed new light on the debates surrounding SharePoint on-premises versus cloud. [...]

Five Ways To Caffeinate Your Customer Experience In 2017

Marty Benshoff, Account Executive at RDA comments on an article from CustomerThink  - “We’ve all experienced personalized marketing done well and it makes you feel connected to the brand. According to this article: 78% of consumers are more likely to become repeat customers if a brand provides personalized offers. This is a great read on how to get there.”

If you aren’t thinking about how to amp up your customer experience for 2017, you’re already behind. [...]

B2B Mobile Apps: Why Your B2B Business Needs To Care About Mobile

Tom Cole, CEO at RDA shares his thoughts on an article from Business 2 Community - “Mobile, Mobile, Mobile - it's here to stay and out numbering desktops. The real question is what gives you better customer engagement - a mobile website or a mobile app?  This article and the survey results gives you food for thought as to which, or both, are best for you.”

Mobile apps are garnering a lot of attention in the world of B2B eCommerce. [...]

Changing Communications Landscape: How Hybrid Cloud Offers Right Solution

A Business Development Director at RDA comments on an article from No Jitter - Looking to deploy a hybrid cloud to drive collaboration and communications?  Let your requirements, budget and answers to the questions in seven key areas be your guide.”

Hybrid cloud solutions can be the perfect way to address the needs of the current business climate as long as you do your due diligence.

A few years ago, office space was primarily a place where people could work together and host in-person meetings with customers. [...]

Integrated Digital Delivery Models: It’s Now Or Never

A Director of Business Development at RDA shares his thoughts on a recent article from The Financial Brand - “Financial institutions need to embrace digital transformation and provide consumers with a seamless and integrated experience across the spectrum of ‘click and mortar’ solutions.”

61% of financial executives say the customer experience in digital channels is a top priority, but only 15% say they are using digital platforms as a primary way to connect with consumers. [...]

The Martech Lowdown: 2016 Trends In Review And A Look At Our Bright Future

An Account Executive at RDA comments on an article from Marketing Land - "A good summary of Martech trends that emerged in 2016 and what's to come. Marketers are still using disparate solutions that make it difficult to get a clear picture of their customers. Platform solutions that keep channels and customer data intertwined may emerge as a more effective approach to deliver personalized journeys that drive customer loyalty."

Reviewing advances and setbacks in the marketing technology and ad tech industries in any given year is like watching a NASCAR race. [...]

From Persona To Personal: The Potential Of The Customer Experience

Marty Benshoff, Account Executive at RDA shares his thoughts on a recent article from American Marketing Association -Wow!  Done correctly, personalization allows you to outsell your competitors by 20%.  This is a great article that shows where customer experience is heading, and how to use mobile to help deliver it.” 

Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. [...]

How Can Workforce Analytics Drive Strategic Business Decisions?

A Director of Business Development at RDA comments on an article from SmartData Collective - Enabling data-driven decision making through workforce analytics can identify attrition risks, improve retention, mitigate productivity bottlenecks, enhance teamwork dynamics, and strengthen corporate culture.”

What is Workforce Analysis?

Organizations can't plan their human resource strategies unless they have the data required to arrive at conclusive decisions. [...]

5 Ways To Turn Customer Experience Data Into Dollars

Tom Cole, CEO at RDA comments on a recent article from CMS Wire - “If you want to create an exceptional customer experience this is a good primer with 5 simple steps.”

For most companies, there is no shortage of tools and services available to track customer experience.

There are plenty of options for creating custom customer surveys, an ever increasing number of platforms tracking social media brand engagement, and many services for recording the behavior of digital customers while on ads website or app. [...]

5 Actions That Can Help Companies Master Analytics

Betsy Silver, Business Development Director at RDA shares her thoughts on a recent article from Baselinemag.com - Good non-technical post on what companies with highly mature analytic capabilities did to achieve their business intelligence objectives.”

Companies that want to win the analytics game should follow the actions of the most analytically mature firms, which work to get the most value from their data. [...]

Customer Loyalty Programs Make For A Marketer’s Secret Weapon

A Director of Business Development at RDA comments on an recent article from CIO.com - “An effective loyalty program provides benefit to customer and brand - capturing relevant and actionable customer data which, when integrated with data gathered through other internal and external channels, can drive meaningful, personalized customer engagement.  

If you look around at the leading companies and brands in your industry, you’ll notice that just about every one has some sort of customer loyalty program in place. [...]

Use Big Data To Create Value For Customers, Not Just Target Them

Tom Cole, CEO at RDA shares his thoughts on a recent article from Harvard Business Review – “Marketing, Sales and Product Innovation executives can all benefit from information about their customers. As sources of data and sensors become more prevalent information will unleash tremendous growth opportunities.”

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? [...]

Adoption Of Big Data On Cloud

RDA’s Business Development Director, Betsy Silver comments on an article from CIOReview – “Good article on both the perks and challenges of implementing Big Data in the Cloud.”

The integration of revolutionary concepts, Big Data and Cloud has stirred new wave of IT innovation across industries. Conversely, 2013 Gartner’s Research unveiled that the rapid accumulation of data stands as a predominant contributor of storage-related challenges. [...]

Can Point-of-Care Analytics Change The Healthcare Equation?

A Director of Business Development at RDA Corporation comments on a recent article from Health IT Analytics -The Internet of Things, and tools like CareCam Health Systems’ chronic care and self-management solutions will play a very important role in delivering point-of-care analytics and more educated choices.” 

For consumers and providers alike, healthcare is a time-consuming business. [...]

5 Ways To Build Beautiful Customer Relationships

An Account Executive at RDA shares his thoughts on an article in CMS Wire - “Connecting systems (CRM, CMS, E-Commerce, etc.) provides data that ensures companies are delivering a consistent and personalized experience that customers demand.  Making sure these systems are speaking to each other is crucial to delivering the right content across every customer touchpoint."

Technology has become a permanent fixture in our lives but using it to create a relationship that works for both sides takes care and consideration. [...]

3 Digital Marketing Trends The Customer-centric CMO Must Prepare For Now

Tom Cole, CEO at RDA comments on a recent article from Marketing Land -Focus on the Customer is a marketing strategy that is highly touted today. This article hits three areas to address to have the tools you need to be customer centric.” 

Digital marketing is on the precipice of major change, driven by new technologies and the multi-screening, highly connected consumer. [...]

Why Data And Analytics Aren’t Enough To Change Healthcare

A Director of Business Development at RDA comments on an article from Information Management - “Whether in healthcare or other fields, change can often be more tolerated and successful when starting with small wins.  To continue the article’s sailing metaphors, Naval officers first learn sailing at the Academy in small 26 foot boats.”

Healthcare operations are undergoing change as dramatic as the discovery of penicillin to treat bacterial infection or hand washing to reduce patient mortality. [...]

Four Advantages Of A Mobile Product Catalog

Marty Benshoff, Account Executive at RDA shares his thoughts on an recent article from Business 2 Community -  B2Bers, you may want to read this!  Mobile is already 30% of B2B ecommerce sales and growing.  This is a great read about the advantages of a mobile product catalog. 

With mobile accounting for 30% of all B2B eCommerce sales, it’s imperative that suppliers of all shapes and sizes digitize their catalogs, for use by both customers and sales reps. [...]

Why Switch To The Cloud? 20 Benefits Of Cloud Computing

Betsy Silver, Business Development Director at RDA comments on a recent article from Business 2 Community: "If you are trying to figure out whether to move to the cloud, here’s a good article that provides 20 important reasons why you may want to make cloud a priority."

What exactly is Cloud Computing? At it’s core, cloud computing is accessing and storing your information on storage in an external location, rather than locally. In fact, you probably utilize cloud computing on a daily basis without ever thinking about it. [...]

Carlsberg Group Uses Office 365 To Transform Global Operations - Microsoft Enterprise

Betsy Silver, Business Development Director at RDA comments on a recent post from Microsoft Enterprise -O365 isn’t just for the small to medium sized businesses anymore – organizations of all size, especially ones growing as fast as Carlsberg through acquisitions can realize significant cost savings and productivity increases by moving their email and collaboration platforms to O365.”

Today’s post was written by Anders Munck, enterprise architect for the Carlsberg Group. [...]

How A Mobile-Enhanced Supply Chain Can Boost ROI

 

Betsy Silver, Business Development Director at RDA shares her thoughts on a recent article found on Business 2 Community - "Cell phones are no longer just for making calls, texting, and checking weather and email. Mobile apps are revolutionizing the way business gets done, and helping small businesses compete on a larger scale." 

Mobile’s impact on our everyday lives has been profound; less recognized, though, is how much it has revolutionized today’s leading enterprises. [...]

How The Latest Enterprise Tech Surge Changed Everything

Betsy Silver, Business Development Director at RDA comments on a recent article from InfoWorld - "Interesting post about how “agile architecture” is the new way of developing solutions that can quickly and easily be modified as your business evolves."

Technology development comes in waves. Judging by the recent slippage in venture capital investment, the most recent wave of new enterprise tech has crested and is now tapering off. [...]

How A Digital Transformation Can Improve Customer Experience With Big Data

Dan Gilroy Director of Consulting Services at RDA comments on an article from Digital Doughnut - “A digital transformation is more than having a website. To change customer behavior you need to understand what works and make it easier for customers to follow that path. The data exists but using it to your advantage is the next step.”

What Is a Digital Transformation and Why Is It Important?

Do you know what your customers want when they visit your website? [...]