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4 Takeaways from Sitecore Symposium

RDA Booth

Last week, Sitecore Symposium brought together innovative thinkers in the marketing, IT, and business world to discuss how to use your current technology to drive great customer experiences. RDA sent a team to Las Vegas to present what we have done, and to hear from Sitecore and Sitecore customers on what they are doing to methods to create personalized digital marketing solutions.

Read about my (Tom Cole, the CEO of RDA) experience at this year’s Sitecore Symposium:

Sitecore adds new features to drive digital destiny

While at symposium, I learned about the new functionality Sitecore is adding to its platform that will push modern companies forward. Some new additions include:

  • Sitecore Cloud: enhanced cloud story with options for PaaS offering direct through the Azure Marketplace.
  • Sitecore Commerce 9: to be released in a few months will complete the replacement of Commerce Server with an architectural rewrite of Sitecore commerce.
  • xConnect: providing full API access between third party and custom applications with the xdb platform.
  • Cortex: Sitecore’s move into AI to provide automated suggestions on improving your website and identifying personas.
  • Learn more by reading the blog.
Sitecore’s new features are sure to drive the marketing world forward. I am excited to learn more about the latest innovations and see them develop into more capable tools that will drive rich connected commerce experiences for our clients’ customers.

PACE layered architecture can drive internal consensus

As technology continues to advance at a rapid pace, updating your tech stack at the same rate can be difficult. Kirsten Newbold-Knipp, a keynote speaker from Gartner, talked about PACE layered application strategy. The concept revolves around how your team should organize, select, and manage applications to support business change. PACE layers can drive internal consensus and action by focusing your investments on applications that differentiate and innovate, ultimately fueling the growth of businesses.

Personalization is no walk in the park

Every marketer recognizes the benefits and importance of personalization to their customers, but as I learned at symposium, they find it hard just knowing how to get started. There wasn’t one personalization session that wasn’t a full house of marketers wanting to learn the secret to personalization. While Sitecore helps you achieve personalization when implemented correctly, to get started it’s about knowing how to analyze the data you’ve already gathered and categorize your customers into different personas.

Everyone has a favorite symposium memory

Symposium showcased many talented and well informed keynote speakers, but one of my favorite moments was seeing RDA’s Director of Digital Sales and Marketing, Andrew Crowder, and Jamie Saunders, Neenah’s Senior Marketing and Communication Manager, present “Revamped Commerce Platform Accelerates Marketing”. Together, they addressed the common struggle of initiating an eCommerce project and offered lessons learned when implementing new technology. This was one of the first implementation instances of the new Sitecore Commerce. If you missed it at Symposium, you can catch it in a webinar. Register here.

Read the full story here.


Sitecore Symposium was a week full of informative speakers and innovative solutions that is sure to push the martech industry to the next level. If you are looking to push your marketing goals to the next level and align them to actionable outcomes, contact me. RDA will help get you on your way.

About RDA

RDA partners with clients to drive revenue by transforming marketing strategies into action. We collaborate closely to understand your business, ask the right questions, and design and implement functional, integrated technology solutions. We bring people, processes and ideas together so you can do more, achieve more, and become more successful.

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